CRM architecture, funnels, and end-to-end automation across GoHighLevel, Make.com, n8n and Zapier — turning scattered leads into predictable revenue.
1+
Years building systems
50+
Happy clients
200+
Automations shipped
Available for projects
Reply within 24 hours · Remote worldwide
About
The engineer behind your growth systems
1+ years building intelligent business infrastructure for founders, agencies, and SaaS operators worldwide.
I'm M.Subhan Khan — a GoHighLevel expert, CRM & automation engineer, and AI agents specialist. For more than four years I've architected the systems that quietly power growing businesses: the funnels that convert, the workflows that never sleep, the AI agents that qualify leads at 3am, and the CRM logic that turns a chaotic operation into a predictable revenue machine.
From SaaS sub-account rollouts and pipeline automation to Meta Pixel + Conversion API tracking and full conversational/voice AI deployments — I design the entire architecture, not just the surface. Clean systems, measurable outcomes, premium delivery.
End-to-end automation across GHL, Make.com, n8n and Zapier — lead routing, follow-ups, and internal ops that never sleep.
Lead RoutingEmail & SMSMake.comn8nZapierWebhooksWorkflow ArchitectureAPI Integrations
AI Agents
Conversational and voice AI agents that qualify leads, book calls and handle support 24/7 inside your CRM.
Chat AgentsVoice AILead QualificationAppointment BookingConversational AIVoice AI Systems
Tracking & Analytics
Meta Pixel + Conversion API tracking, call tracking, analytics, and reporting dashboards that show what actually converts.
Meta PixelConversion APIAnalyticsCall TrackingForms & SurveysReputation Management
Portfolio
Precision-built for real businesses
Funnels, websites, and CRM systems engineered to convert — tap any project to view the full page screenshot.
Automation Workflow Showcase
Enterprise-grade automations in production
A snapshot of real workflows shipping silent, measurable business impact.
Zapier · Case Study
AI Meeting Intelligence Automation
Problem: After every Zoom sales call, the client had to manually re-listen to the recording, hunt for specific discovery answers, and type them into the contact's CRM notes by hand — slow, repetitive, and easy to get wrong.
Solution: Fathom AI was connected directly to Zoom to auto-transcribe every call. That transcript is passed to an AI agent trained to extract exactly the fields the sales team needs — and the results are written straight into the contact's CRM notes, fully hands-free.
Manual note-taking eliminated — every call documented automatically, the moment it ends.
GoHighLevel · Fewer no-shows
Appointment Confirmation & Nurture Sequence
Problem: Booked leads were going cold between scheduling and the actual call.
Solution: The moment a call is booked, the contact is auto-tagged, moved into the right pipeline stage, and enrolled in a confirmation + reminder email sequence that keeps the appointment top of mind.
GoHighLevel · Automatic recovery
No-Show Recovery Automation
Problem: Missed appointments often sat untouched until a rep noticed and manually chased the lead.
Solution: A “no-show” status change automatically swaps the contact's tag, updates the pipeline stage, and triggers a re-engagement email sequence inviting them to rebook — no manual follow-up required.
GoHighLevel · Turns losses into rebookings
Cancellation Win-Back Automation
Problem: A cancelled appointment usually meant a lost opportunity with no structured way to bring the lead back.
Solution: Every cancellation automatically re-tags the contact, shifts the pipeline stage, and fires a follow-up sequence with a direct rebooking link — converting a cancellation into a second chance.
GoHighLevel · Surfaces hot leads instantly
Engagement Detection & Lead Routing
Problem: Reps had no reliable way to know which leads were actively engaging versus going cold.
Solution: The moment a contact replies or gets tagged as “engaged,” the system detects the signal in real time and routes them straight into a prioritized follow-up track.
GoHighLevel · Zero-delay follow-up
New Lead Intake & Nurture Automation
Problem: Leads from Facebook and website forms needed manual entry before any follow-up could even begin.
Solution: Every form submission instantly creates an opportunity, tags the contact, and kicks off a structured nurture sequence — from form fill to first follow-up in seconds.
Zapier · Case Study
AI Meeting Intelligence Automation
Problem: After every Zoom sales call, the client had to manually re-listen to the recording, hunt for specific discovery answers, and type them into the contact's CRM notes by hand — slow, repetitive, and easy to get wrong.
Solution: Fathom AI was connected directly to Zoom to auto-transcribe every call. That transcript is passed to an AI agent trained to extract exactly the fields the sales team needs — and the results are written straight into the contact's CRM notes, fully hands-free.
Manual note-taking eliminated — every call documented automatically, the moment it ends.
GoHighLevel · Fewer no-shows
Appointment Confirmation & Nurture Sequence
Problem: Booked leads were going cold between scheduling and the actual call.
Solution: The moment a call is booked, the contact is auto-tagged, moved into the right pipeline stage, and enrolled in a confirmation + reminder email sequence that keeps the appointment top of mind.
GoHighLevel · Automatic recovery
No-Show Recovery Automation
Problem: Missed appointments often sat untouched until a rep noticed and manually chased the lead.
Solution: A “no-show” status change automatically swaps the contact's tag, updates the pipeline stage, and triggers a re-engagement email sequence inviting them to rebook — no manual follow-up required.
GoHighLevel · Turns losses into rebookings
Cancellation Win-Back Automation
Problem: A cancelled appointment usually meant a lost opportunity with no structured way to bring the lead back.
Solution: Every cancellation automatically re-tags the contact, shifts the pipeline stage, and fires a follow-up sequence with a direct rebooking link — converting a cancellation into a second chance.
GoHighLevel · Surfaces hot leads instantly
Engagement Detection & Lead Routing
Problem: Reps had no reliable way to know which leads were actively engaging versus going cold.
Solution: The moment a contact replies or gets tagged as “engaged,” the system detects the signal in real time and routes them straight into a prioritized follow-up track.
GoHighLevel · Zero-delay follow-up
New Lead Intake & Nurture Automation
Problem: Leads from Facebook and website forms needed manual entry before any follow-up could even begin.
Solution: Every form submission instantly creates an opportunity, tags the contact, and kicks off a structured nurture sequence — from form fill to first follow-up in seconds.
GoHighLevel · Consistent, instant onboarding
Won-Deal Client Onboarding Automation
Problem: Onboarding after a closed deal was inconsistent and often kicked off manually — creating friction in the client's first experience.
Solution: The instant an opportunity is marked “Won,” the pipeline stage updates and the client is automatically routed into a structured onboarding sequence — the same polished experience, every time.
Meta Conversion API · More accurate attribution
Server-Side Conversion Tracking · Form Leads
Problem: Ad blockers, browser restrictions, and iOS privacy limits were causing real conversions to go unreported to Meta.
Solution: Every form submission is sent server-side directly to Meta's Conversion API — restoring accurate attribution straight from the source, independent of the visitor's browser.
Meta Conversion API · Cleaner signal for optimization
Server-Side Conversion Tracking · Booked Calls
Problem: High-value “booked call” conversions weren't reliably reaching the ad platform, skewing campaign optimization.
Solution: Every booked appointment fires a server-side event straight to Meta's Conversion API, giving campaigns clean, reliable signal to optimize toward the actions that actually matter.
GoHighLevel · Protects online reputation
Reputation Management & Review Routing
Problem: Every new review was treated the same way, with no system to promote 5-star praise or catch lower ratings before they escalated.
Solution: New Google reviews trigger automatic branching by star rating — 5-star reviews are routed toward public promotion, while lower ratings are flagged instantly for private, direct follow-up.
GoHighLevel · No lead falls through the cracks
Multi-Channel Engagement Routing
Problem: Leads reaching out across SMS, email, and social DMs were handled inconsistently depending on which channel they used.
Solution: Incoming engagement across every channel is automatically detected and routed into one unified follow-up flow — same speed, same quality response, no matter how the lead reaches out.
GoHighLevel · Consistent, instant onboarding
Won-Deal Client Onboarding Automation
Problem: Onboarding after a closed deal was inconsistent and often kicked off manually — creating friction in the client's first experience.
Solution: The instant an opportunity is marked “Won,” the pipeline stage updates and the client is automatically routed into a structured onboarding sequence — the same polished experience, every time.
Meta Conversion API · More accurate attribution
Server-Side Conversion Tracking · Form Leads
Problem: Ad blockers, browser restrictions, and iOS privacy limits were causing real conversions to go unreported to Meta.
Solution: Every form submission is sent server-side directly to Meta's Conversion API — restoring accurate attribution straight from the source, independent of the visitor's browser.
Meta Conversion API · Cleaner signal for optimization
Server-Side Conversion Tracking · Booked Calls
Problem: High-value “booked call” conversions weren't reliably reaching the ad platform, skewing campaign optimization.
Solution: Every booked appointment fires a server-side event straight to Meta's Conversion API, giving campaigns clean, reliable signal to optimize toward the actions that actually matter.
GoHighLevel · Protects online reputation
Reputation Management & Review Routing
Problem: Every new review was treated the same way, with no system to promote 5-star praise or catch lower ratings before they escalated.
Solution: New Google reviews trigger automatic branching by star rating — 5-star reviews are routed toward public promotion, while lower ratings are flagged instantly for private, direct follow-up.
GoHighLevel · No lead falls through the cracks
Multi-Channel Engagement Routing
Problem: Leads reaching out across SMS, email, and social DMs were handled inconsistently depending on which channel they used.
Solution: Incoming engagement across every channel is automatically detected and routed into one unified follow-up flow — same speed, same quality response, no matter how the lead reaches out.
AI Agents
Conversational & voice AI that never sleeps
Production-grade AI agents wired into your CRM, calendar, and pipelines — built on OpenAI, GHL, and modern voice stacks.
Conversational AI
Multi-turn chat agents trained on your brand voice and offer.
Voice AI
Inbound and outbound voice agents that book calls and handle FAQs.
Lead Qualification
Score, segment, and route leads automatically into your pipelines.
Appointment Booking
Real-time calendar lookups, confirmations, and reschedules.
Customer Support
Tier-1 support agents that resolve, deflect, and escalate intelligently.
Follow-up AI
Persistent SMS, email, and voice follow-ups across long lead cycles.
Hear from what my clients have to say.
Subhan rebuilt our whole patient intake inside GoHighLevel. Missed calls now trigger an instant SMS follow-up and our no-show rate dropped by almost half in six weeks. He explains everything in plain language and never disappears mid-project.
Imran Malik
Founder, Medicare Clinics · London, UK
We had three tools duct-taped together. He mapped it all into one clean workflow with Make.com and our CRM. Leads finally land in the right pipeline stage automatically. Honestly the smoothest handover I've had with a freelancer.
Rachel Bennett
Marketing Director · Austin, TX
Our funnel went live in four days and started booking appointments the same week. The calendar automation and reminder sequence alone paid for the project. Communication was fast even across time zones.
Marcus Bell
Owner, Bell Property Group · Atlanta, GA
The AI voice agent he set up answers our after-hours calls and books consultations on its own. I was sceptical, but clients cannot tell the difference. He tuned the script with us until it sounded exactly like our brand.
Layla Haddad
Co-founder, Glow Aesthetics · Dubai, UAE
Subhan automated quotes, invoices and review requests end to end with n8n. What used to take my admin two hours a day now runs by itself. He also documented everything so my team can manage it.
David Hughes
Director, Hughes Lawn Care · Brisbane, AU
I hired him to fix one broken workflow and ended up moving our entire client onboarding to him. Reliable, detail-oriented and genuinely cares that the system keeps working after delivery. Easy recommendation.
Camila Rojas
Agency Owner · Miami, FL
Tech Stack
Tools I use to ship systems
GoHighLevel
WordPress
Zapier
Make.com
n8n
HTML
CSS
JavaScript
REST APIs
Webhooks
Meta Pixel
Meta Conversion API
OpenAI
Twilio
Stripe
Google Analytics
Let's build your automated growth system.
Tell me about your business, your current stack, and where things leak time or revenue. I reply within 24 hours with a clear next step.
